An award-winning social media campaign for Hawaiian Airlines, made with Tenfour Agency
The campaign won a 2011 WebVisionary Award in the category of Friending Social. It also received a 2011 Rosey Merit Award.
actual contestant photos
Some of the photos were what you would expect, but there were many creative and fun photos taken by users. It is inspiring to see, in this case literally, how people interacted with this campaign.